CEO report

CEO Report – Steps in place towards a stronger future

When it comes to transforming today’s industry challenges into tomorrow’s opportunities, hope is simply not a strategy. APAL has devoted considerable effort to mapping the strengths and challenges facing the apple and pear industry and preparing a strategy to deliver real improvement in value over the five years to 2023. The new Apple and Pear [...]

By |October 21st, 2018|CEO report|

CEO Report – Gearing up for a busy Spring

It was good to see so many of you at Hort Connections for an interesting few days covering new technology and research. My congratulations go to our APAL Awards for Excellence 2018 recipients. Notably, researchers Dr Sally Bound and David Williams, Pomewest Project Manager Susie Murphy-White, Exporter of the Year Montague, Grower of the Year Gerard Alampi, and Rising Star [...]

By |September 3rd, 2018|CEO report|

CEO Report – Harvest closes as we await Hort Award changes

At the time of writing this, the harvest is drawing to a close and it is always a welcome relief to get another crop off the trees and safely into storage. It has been a tough year for South Australian growers in particular and it is good to hear that the updated, more positive, Hailstorm [...]

By |June 25th, 2018|CEO report|

CEO Report – Driving marketing and export opportunities

At the time of writing this harvest is well underway, with indications that marketable apple volumes will be lower than in 2017, primarily driven by a reduced Granny Smith crop in the Goulburn Valley and the hail event that has impacted the South Australian crop. Pear volumes are up on last year with gross tonnes [...]

By |April 20th, 2018|CEO report|

CEO Report – 2017 yields up as we set our sights on 2018

At the recent series of Future Orchards® walks the Orchard Business Analysis 2016-17 figures were shared and showed average gross yields for the sample have risen from 38t/ha in 2011 to 48t/ha in 2017 with the top-level producers achieving 90 t/ha. Packouts were also rising, with the model average approaching 70 per cent. While this [...]

By |February 21st, 2018|CEO report|

CEO Report – end of 2017

When I started in this role, just over 12 months ago, the Board charged me with the responsibility of preparing a new strategy for the organisation. As an organisation, we sought to respond to the opportunities presented by the changing state of play, namely: Levy funded projects are not a sustainable means of funding APAL’s activity. APAL has no formal relationship with Hort Innovation to [...]

By |December 20th, 2017|CEO report|

CEO Report – grower meetings and export goals

August and September have been very busy months at APAL once again with lots of activities on the go, including grower meetings in NSW and Victoria and staff overseas representing the industry at Asia Fruit Logistica, Hong Kong; the International Pink Lady Alliance conference, Thailand; and running our grower study tour to Washington State, USA. [...]

By |October 1st, 2017|CEO report|

Warm welcomes, winter walks and Washington

We have had a busy period at APAL since the last edition of Australian Fruitgrower, with our recruitment process in full swing. My priority has been to find high quality people, which is absolutely fundamental to APAL being able to deliver high quality programs and services to industry and successfully manage our commercial business. I [...]

By |August 1st, 2017|CEO report|

One season over, another begins

With the harvest complete, growers are now turning their attention to extracting the best return for their fruit. Despite a later season in most regions, growers are reporting good colour due to the cooler late-season temperatures, and high quality. With the domestic retail space appearing well supplied and highly competitive, Australian consumers are expected to [...]

By |June 1st, 2017|CEO report|

A strong start to the season

Well, 2017 is certainly in full swing with the first round of Future Orchards® walks now complete and harvest well and truly underway. We’ve been hearing promising reports from growers across the country with many suggesting this is the best season quality-wise they’ve seen in years. Yield may be down slightly but the quality, colour [...]

By |April 1st, 2017|CEO report|