Branding

Cosmic Crisp® arrives in Australia

Red Rich Fruits secures exclusive Australian rights to Cosmic Crisp® Apples. After widespread planting in the US, the Cosmic Crisp® apple is launching in Australia thanks to an exclusive agreement between Yarra Valley-based fruit grower, packer, and marketer Red Rich Fruits and varietal managers Proprietary Variety Management (PVM). A red apple with striking starburst-like lenticels, [...]

Consumer insights to drive refreshed pear marketing

New levy-funded research into pear consumer attitudes and perceptions will underpin refreshed Australian Pear branding and marketing reports Hort Innovation Marketing Manager Apple and Pears Olivia Grey. Following a tender process, research agency Fifty-Five Five has been engaged by Hort Innovation to undertake marketing levy-funded consumer research for the pear industry. One of the recommendations [...]

Hong Kong marketing pilot identifies niche opportunities

Following an open tender in 2017, Tasmanian-based Hansen Orchards was one of the successful service providers chosen to undertake the Pilot marketing activities to drive offshore demand for apples project. Hansen Orchards Marketing Manager Baden Ribbon and Hort Innovation Apple and Pear Marketing Manager Olivia Grey report on the outcomes of the project. Hansen [...]

Strategic Marketing Panel enters recruitment phase

Transformation of the apple and pear industry’s long-term marketing strategy has entered a critical new phase with recruitment commencing for a Strategic Marketing Panel (SMP). With the backing of growers’, APAL has been working with Hort Innovation since late last year on the best approach for delivering an impactful long-term marketing strategy and annual plan [...]

By |May 15th, 2019|APAL, Branding, Exporting, Industry Issues, Marketing, News|

Variety & Brand Showcase 2019

Australian apple and pear new variety offering continues to grow The Australian apple and pear new variety offering continues to grow as growers and breeders alike look for the next thing that will give consumers something new and exciting or growers disease resistance qualities enabling them to produce fruit grown with much less fungicidal inputs [...]

By |May 15th, 2019|Branding, Marketing, News, Varieties and rootstock|

New Kalei campaign set to sparkle

APAL are investing in retail activities to support the season launch of Kalei® - one of the emerging ‘managed brands’ to hit retailers’ shelves this season. The activity takes place  in 50 high consumer traffic Coles stores across South East Queensland where Rizzato and Sons, and Nicoletti Orchards are focussing this season’s Kalei® program. The [...]

By |May 7th, 2019|Branding, Marketing, News|

Red Moon® red-fleshed apples to roll out in Australia

It was on a trip to Italy where the Goulburn Valley-based Barolli family first discovered the French-bred, eye-catching, red-fleshed, Red Moon® Surprise Inside® brand apples. Since then Barolli Orchards has joined the Red Moon team, securing one of just five global licences to grow the apple, which will be marketed worldwide under a collective strategy [...]

By |April 30th, 2019|Branding, Varieties and rootstock|

New path for trans-Tasman breeding program

A new ownership structure for the trans-Tasman breeding program, Prevar, will benefit growers on both sides of the Tasman. Prevar was established in 2005 to commercialise new apple and pear cultivars bred by New Zealand’s research organisation Plant & Food Research Limited (PFR). Since its establishment, Prevar has delivered 12 cultivars to Australian growers. Brands that have been [...]

By |April 3rd, 2019|Branding, News, R&D updates, Varieties and rootstock|

Whole-of-chain ‘buy in’ key to brand quality

Growers attending the southern loop Future Orchards® walks heard from Rick Derrey, Director of Horticulture and Grower Relations at T&G Global Limited,Washington State, USA, on how growers are working collaboratively across the supply chain to deliver consistent quality. The recent Apple and Pear Crop Estimate  provides further evidence of the rapid growth in managed varieties in [...]

By |March 20th, 2019|Branding, Fruit quality and monitoring, Future Orchards, News|

APAL visits new variety growers in Tasmania

From left: Gary Hopewell and Allan McWaters from the DAF with Andrew Smith of R&R Smith The yet-to-be-officially-named RS103-110 was put on display for variety partners at the Department of Agriculture and Fisheries (DAF) during February. Head of Group Brands Craig Chester, who is managing new apple variety projects on behalf of APAL, [...]

By |March 5th, 2019|Branding, News, Tasmania, Varieties and rootstock|