Branding

Variety Showcase 2019

Australian apple and pear new variety offering continues to grow The Australian apple and pear new variety offering continues to grow as growers and breeders alike look for the next thing that will give consumers something new and exciting or growers disease resistance qualities enabling them to produce fruit grown with much less fungicidal inputs [...]

By |May 15th, 2019|Branding, Marketing, News, Varieties and rootstock|

New Kalei campaign set to sparkle

APAL are investing in retail activities to support the season launch of Kalei® - one of the emerging ‘managed brands’ to hit retailers’ shelves this season. The activity takes place  in 50 high consumer traffic Coles stores across South East Queensland where Rizzato and Sons, and Nicoletti Orchards are focussing this season’s Kalei® program. The [...]

By |May 7th, 2019|Branding, Marketing, News|

Red Moon® red-fleshed apples to roll out in Australia

It was on a trip to Italy where the Goulburn Valley-based Barolli family first discovered the French-bred, eye-catching, red-fleshed, Red Moon® Surprise Inside® brand apples. Since then Barolli Orchards has joined the Red Moon team, securing one of just five global licences to grow the apple, which will be marketed worldwide under a collective strategy [...]

By |April 30th, 2019|Branding, Varieties and rootstock|

New path for trans-Tasman breeding program

A new ownership structure for the trans-Tasman breeding program, Prevar, will benefit growers on both sides of the Tasman. Prevar was established in 2005 to commercialise new apple and pear cultivars bred by New Zealand’s research organisation Plant & Food Research Limited (PFR). Since its establishment, Prevar has delivered 12 cultivars to Australian growers. Brands that have been [...]

By |April 3rd, 2019|Branding, News, R&D updates, Varieties and rootstock|

Whole-of-chain ‘buy in’ key to brand quality

Growers attending the southern loop Future Orchards® walks heard from Rick Derrey, Director of Horticulture and Grower Relations at T&G Global Limited,Washington State, USA, on how growers are working collaboratively across the supply chain to deliver consistent quality. The recent Apple and Pear Crop Estimate  provides further evidence of the rapid growth in managed varieties in [...]

By |March 20th, 2019|Branding, Fruit quality and monitoring, Future Orchards, News|

APAL visits new variety growers in Tasmania

From left: Gary Hopewell and Allan McWaters from the DAF with Andrew Smith of R&R Smith The yet-to-be-officially-named RS103-110 was put on display for variety partners at the Department of Agriculture and Fisheries (DAF) during February. Head of Group Brands Craig Chester, who is managing new apple variety projects on behalf of APAL, [...]

By |March 5th, 2019|Branding, News, Tasmania, Varieties and rootstock|

Jeftomson brings new Dazzle apple to Australia

Trial plantings of the PremA129 trees by Jeftomson in the Goulburn Valley produced high-coloured, firm, sweet apples, to be marketed as Dazzle®. Goulburn Valley grower, packer and marketer Jeftomson will manage the new Dazzle® apple in Australia, in its first foray into managed-varieties. The New Zealand-bred PremA129 variety, fruit from which will be [...]

By |September 19th, 2018|Branding, Marketing, News|

Pink Lady® territory in focus – Southeast Asia

Southeast Asia is an increasingly important market for Pink Lady®, including both existing and emerging markets. Following a recent trip to the region APAL’s Craig Chester shares his insights. To develop new markets for Pink Lady®, APAL and its European licensee Star Fruits have established a joint venture company, Pink Lady Development Limited. Pink Lady [...]

By |June 25th, 2018|Branding, Exporting, Marketing|

Pink Lady® Food Photographer of the Year Award 2018

Winners of the prestigious Pink Lady® Food Photographer of the Year have been announced. This award remains one of the most important associations for the Pink Lady brand thanks to Coregeo Ltd, a United Kingdom-based wholly owned subsidiary of APAL that manages the Pink Lady brand in the United Kingdom. Here is a selection of [...]

By |June 25th, 2018|Branding, Marketing, News|

Brand evolution for Pink Lady

APAL has led the development of a more sophisticated look and an ‘evolved’ approach to Pink Lady® branding to help maintain the brand’s popularity with consumers and buyers worldwide, and to help drive value for growers, licensees and APAL. A new look for the Pink Lady® brand. The Pink Lady® global brand is [...]

By |December 21st, 2017|Branding, Marketing, News|