Branding

Whole-of-chain ‘buy in’ key to brand quality

Growers attending the southern loop Future Orchards® walks heard from Rick Derrey, Director of Horticulture and Grower Relations at T&G Global Limited,Washington State, USA, on how growers are working collaboratively across the supply chain to deliver consistent quality. The recent Apple and Pear Crop Estimate  provides further evidence of the rapid growth in managed varieties in [...]

By |March 20th, 2019|Branding, Fruit quality and monitoring, Future Orchards, News|

APAL visits new variety growers in Tasmania

From left: Gary Hopewell and Allan McWaters from the DAF with Andrew Smith of R&R Smith The yet-to-be-officially-named RS103-110 was put on display for variety partners at the Department of Agriculture and Fisheries (DAF) during February. Head of Group Brands Craig Chester, who is managing new apple variety projects on behalf of APAL, [...]

By |March 5th, 2019|Branding, News, Tasmania, Varieties and rootstock|

Jeftomson brings new Dazzle apple to Australia

Trial plantings of the PremA129 trees by Jeftomson in the Goulburn Valley produced high-coloured, firm, sweet apples, to be marketed as Dazzle®. Goulburn Valley grower, packer and marketer Jeftomson will manage the new Dazzle® apple in Australia, in its first foray into managed-varieties. The New Zealand-bred PremA129 variety, fruit from which will be [...]

By |September 19th, 2018|Branding, Marketing, News|

Pink Lady® territory in focus – Southeast Asia

Southeast Asia is an increasingly important market for Pink Lady®, including both existing and emerging markets. Following a recent trip to the region APAL’s Craig Chester shares his insights. To develop new markets for Pink Lady®, APAL and its European licensee Star Fruits have established a joint venture company, Pink Lady Development Limited. Pink Lady [...]

By |June 25th, 2018|Branding, Exporting, Marketing|

Pink Lady® Food Photographer of the Year Award 2018

Winners of the prestigious Pink Lady® Food Photographer of the Year have been announced. This award remains one of the most important associations for the Pink Lady brand thanks to Coregeo Ltd, a United Kingdom-based wholly owned subsidiary of APAL that manages the Pink Lady brand in the United Kingdom. Here is a selection of [...]

By |June 25th, 2018|Branding, Marketing, News|

Brand evolution for Pink Lady

APAL has led the development of a more sophisticated look and an ‘evolved’ approach to Pink Lady® branding to help maintain the brand’s popularity with consumers and buyers worldwide, and to help drive value for growers, licensees and APAL. A new look for the Pink Lady® brand. The Pink Lady® global brand is [...]

By |December 21st, 2017|Branding, Marketing, News|

Montague brings Kissabel® to Australia

The newly-launched red-fleshed apple brand Kissabel® will be managed in Australia by Montague and available for sampling to consumers by 2020. Montague is part of an international consortium comprising 14 of the biggest premium apple producers from five continents managing the commercialisation of apples bred by French company Infored and marketed under the brand Kissabel®, [...]

By |November 1st, 2017|Branding, News|

Apple brands – factors of success

Presentation given by Michael Weber, Horticultural Consultant, Germany, at the Future Orchards® winter walks, June 2017: Download: Apple brands - factors of success

By |July 28th, 2017|Branding, Varieties and rootstock|

Innovation the family way at Montague

When Bill Montague planted Jonathan, Statesmen and Stewart Seedling apples in 1950 little could he have foreseen that almost 70 years later his one-man-band would have become a thriving operation marketing in excess of 58,000 tonnes of fruit a year and a byword for industry innovation and excellence. Like those first apple trees planted in [...]

By |June 1st, 2017|Branding, Profile, Varieties and rootstock, Victoria|

APAL named rightful owner of Pink Lady trade marks in Chile

Pink Lady America has lost its final bid to secure ownership of the Pink Lady™ trade marks in Chile, with APAL being named as the rightful owner. Following a comprehensive decision by the High Court of Australia, Pink Lady America’s application for leave to appeal to the High Court was dismissed on 5 April 2017.  This [...]

By |April 19th, 2017|Branding, News|