Hort Innovation apple and pear marketing

Hort Innovation manages apple and pear marketing using the the apple and pear industry levy funds from growers. For more information please contact Olivia Grey, Apple and Pear Marketing Manager at Hort Innovation on 02 8295 2387.

Finding new growth in a mature market

It can often be a challenge to find new ways to grow in mature categories already purchased by most Australian households like Apples and Pears; however, Nielsen Homescan analysis reveals that there are pockets of opportunity for both. Focusing on particular varieties or packs; and increasing purchase frequency by inspiring consumers to use apples and [...]

By |November 15th, 2018|Hort Innovation apple and pear marketing, Market insights, News|

Pathways to boosting apple and pear consumption

There are many paths to increasing apple and pear consumption – the ultimate target of levy-funded marketing activities. Hort Innovation’s Olivia Grey shares an update of targeted marketing activities part of the 2018 marketing campaign for apples and pears. Apples advertising wrapping up Most of the above-the-line advertising – advertising that targets a broad range [...]

Influencing and inspiring apple consumption

Hort Innovation has partnered with three influential nutritionists and health and food bloggers to help inspire the greater use of and purchase of apples across their wide audience of followers. Working with health and food social ‘influencers’ – people with a high profile who write, talk or otherwise communicate, particularly across social media – extends [...]

Welcome to new Relationship Manager Sam Turner

Apple and pears have a new point of contact with industry R&D with the appointment of Sam Turner as the new Hort Innovation Relationship Manager for Apples and Pears. Sam takes over from Mark Spees - who moves to citrus, tablegrapes, cherries and summerfruit - as the key industry contact with Hort Innovation, which oversees [...]

By |September 7th, 2018|Hort Innovation apple and pear marketing, News|

Pear sampling aims to boost sales

Pear sampling session being conducted in store during August/September 2018. A fresh round of 200 pear sampling sessions are underway at Coles and Woolworths stores nationally aimed at further boosting consumer awareness of and purchase of pears, following the success of earlier sampling sessions over summer. A key focus of the sampling program, [...]

By |September 4th, 2018|Hort Innovation apple and pear marketing, Marketing, News, Pears|

Speed marketing update: 2017 through 2018

Hort Innovation’s Apple and Pear Marketing Manager Olivia Grey presented a marketing levy update for apples and pears at Hort Connections 2018 as part of APAL’s Speed Updating sessions in Brisbane in June. As part of the presentation she recapped the 2017 activity for apples and pears, shared the results of each of the campaigns [...]

2018 industry marketing hits top gear

A successful stand at the Sydney Royal Easter Show, the integrated Hailstorm Heroes campaign to support SA growers, and the kick-off to the new 2018 Aussie Apples campaign are among the highlights of Hort Innovation’s recent apple and pear marketing efforts. Apple and pear industry Sydney Royal Easter Show Aussie Apples and Australian Pears were [...]

Hailstorm Heroes campaign launches in South Australia

South Australians are being urged to support local growers by overlooking small hail marks and enjoying apples and pears with a few spots and dots as part of the Hailstorm Heroes campaign launched this week. In October 2017, a severe hailstorm hit the Adelaide Hills and South East when the pears and apples were in [...]

In-store pear tasting boosts sales by 24 per cent

New sales data released by Hort Innovation has revealed that in-store sampling of Packham pears over summer boosted sales by 24 per cent in Woolworths stores where the sampling occurred. In-store pear sampling took pears to over 45,000 shoppers and boosted sales in stores where sampling occurred by 24 per cent. Among other [...]

Netball Australia sponsorship Q&A with Hort Innovation

As we head into the 2018 season, APAL spoke to Hort Innovation about this year’s plans for the Netball Australia sponsorship – its flagship activity of the industry’s levy-funded marketing program –and what growers have to look forward to. Industry Services Manager, Will Gordon, accepts two of the Parents' Voice Fame and Shame Awards [...]