Sophie Clayton

About Sophie Clayton

Senior Consultant, Currie Communications
0478 029 040

Red Moon® red-fleshed apples to roll out in Australia

It was on a trip to Italy where the Goulburn Valley-based Barolli family first discovered the French-bred, eye-catching, red-fleshed, Red Moon® Surprise Inside® brand apples. Since then Barolli Orchards has joined the Red Moon team, securing one of just five global licences to grow the apple, which will be marketed worldwide under a collective strategy [...]

By |April 30th, 2019|Branding, Varieties and rootstock|

Plans to boost adoption of certified trees

A new project aims to capitalise on the known production benefits of planting apple and pear trees certified under the Australian Pome Fruit Improvement Program (APFIP) by identifying ways to increase their adoption and investigating a more self-sustaining certification system. The new APFIP project aims to capitalise on the known production benefits of planting [...]

By |December 21st, 2017|APFIP, Pests, diseases and weeds, Varieties and rootstock|

Smarter control of orchard pests with IPM

With a reduced reliance on pesticides, taking an integrated pest management approach – combining biological, cultural and, as a last result, chemical control – might seem a little daunting at first. But with pesticide resistance a concern into the future, Dr Paul Horne of IPM Technologies is encouraging more growers to give it a go. [...]

By |July 5th, 2017|Pests, diseases and weeds, Profile|

Australian Fruitgrower – Feb/Mar 2017 – editiorial

After three years as Communications Manager, Sophie Clayton is moving on from her role at APAL. What a way to start the year with a report coming in from Fresh Intelligence that our apple exports are at a ten-year high. While pears are matching last year’s performance with significant growth in Indonesia. [...]

By |January 30th, 2017|APAL|

Australian Fruitgrower – Dec 2016/Jan 2017 – editiorial

On the day content was being finalised for this magazine, the bill to support a 15 per cent backpacker tax was passed in Parliament. This is no doubt a great relief to many growers to finally know that the valued working holiday makers who pick our industry’s fruit will not have to pay the excessive [...]

By |December 7th, 2016|APAL|

Exploring investment options for the apple industry

Nuffield scholar and NSW apple and cherry grower Fiona Hall recently presented her preliminary report on investment in the apple industry at Nuffield’s 2016 National Conference. Fiona’s original course of study was to focus on farm gate returns, but throughout the course of her scholarship she refocused it on investment in the apple industry. Her [...]

By |October 7th, 2016|Education, News|

Marketing showcase: promoting new apple brands

Over the last couple of months, a number of emerging branded apples have launched onto the marketplace for the year. We take a look inside their marketing campaigns to show you what they have been up to.  Rockit Who manages the brand?   Lenswood Apples / Next Fruit Generation Australia Where is Rockit currently [...]

By |October 1st, 2016|Branding, Marketing|

Australian Fruitgrower – Oct/Nov 2016 – editiorial

Spring is here and the season is underway already. At the recent round of Future Orchards® walks the focus was on chemical thinning – very timely as trees start to flower and set fruit. At the Tasmanian walk we were lucky enough to get an additional orchard demonstration from Dr Sally Bound on an alternative [...]

By |September 28th, 2016|APAL|

Australian Fruitgrower – Aug/Sep 2016 – editiorial

While it seems a long time ago now that they were announced at the Gala dinner of the 2016 National Horticulture Convention, I would like to take the opportunity to formally congratulate all the winner of APAL’s 2016 National Awards for Excellence. Once again it was a delight to see the depth of talent in [...]

By |August 1st, 2016|APAL|

Robot-ready 2D orchards

Mark Trzaskoma, the Production Manager at Battunga Orchards, Victoria, is APAL’s 2016 Grower of the Year and has been transforming the orchard’s blocks in the aim to make them all two dimensional and robot-ready.    Mark has been working at Battunga Orchards for 12 years and received the 2016 Grower of the Year award for [...]