Olivia Grey

About Olivia Grey

Marketing Manager Apples and Pears, Hort Innovation
02 8295 2387

Consumer insights to drive refreshed pear marketing

New levy-funded research into pear consumer attitudes and perceptions will underpin refreshed Australian Pear branding and marketing reports Hort Innovation Marketing Manager Apple and Pears Olivia Grey. Following a tender process, research agency Fifty-Five Five has been engaged by Hort Innovation to undertake marketing levy-funded consumer research for the pear industry. One of the recommendations [...]

Hong Kong marketing pilot identifies niche opportunities

Following an open tender in 2017, Tasmanian-based Hansen Orchards was one of the successful service providers chosen to undertake the Pilot marketing activities to drive offshore demand for apples project. Hansen Orchards Marketing Manager Baden Ribbon and Hort Innovation Apple and Pear Marketing Manager Olivia Grey report on the outcomes of the project. Hansen [...]

Aussie Apples marketing update

Boosting consumption starts with engaging the consumer. Hort Innovation’s Apple and Pear Marketing Manager Olivia Grey details key target audiences and the strategies underway to encourage them to buy more apples in 2019. Hort Innovation marketing for Aussie Apples has focused on the Get Your Crunch on message. Welcome to the Aussie Apples [...]

By |March 13th, 2019|Hort Innovation, Marketing|

Positive trends for apple and pear sales

Harvest to Home The latest Nielsen Homescan data for Apples and Pears is now available on the Harvest to Home website, with the data revealing some positive trends for both industries. Apples: The value of apple sales for the 52 weeks ending 1 December 2018 grew by +4.7 per cent compared to the prior year. [...]

By |February 27th, 2019|Hort Innovation, Marketing|

2018 industry marketing hits top gear

Keeping apples and pears front-of-the-mind and making sure consumers know how to get the best from them underpins levy-funded marketing investment. Hort Innovation’s Olivia Grey shares some of the successes of the 2018 campaign. Apple activity Most of the above-the-line advertising – advertising that targets a broad range of consumers via mass media (i.e. television, [...]

By |December 13th, 2018|Hort Innovation apple and pear marketing, News|

Pathways to boosting apple and pear consumption

There are many paths to increasing apple and pear consumption – the ultimate target of levy-funded marketing activities. Hort Innovation’s Olivia Grey shares an update of targeted marketing activities part of the 2018 marketing campaign for apples and pears. Apples advertising wrapping up Most of the above-the-line advertising – advertising that targets a broad range [...]

Influencing and inspiring apple consumption

Hort Innovation has partnered with three influential nutritionists and health and food bloggers to help inspire the greater use of and purchase of apples across their wide audience of followers. Working with health and food social ‘influencers’ – people with a high profile who write, talk or otherwise communicate, particularly across social media – extends [...]

Pear sampling aims to boost sales

Pear sampling session being conducted in store during August/September 2018. A fresh round of 200 pear sampling sessions are underway at Coles and Woolworths stores nationally aimed at further boosting consumer awareness of and purchase of pears, following the success of earlier sampling sessions over summer. A key focus of the sampling program, [...]

By |September 4th, 2018|Hort Innovation apple and pear marketing, Marketing, News, Pears|

Speed marketing update: 2017 through 2018

Hort Innovation’s Apple and Pear Marketing Manager Olivia Grey presented a marketing levy update for apples and pears at Hort Connections 2018 as part of APAL’s Speed Updating sessions in Brisbane in June. As part of the presentation she recapped the 2017 activity for apples and pears, shared the results of each of the campaigns [...]