Hort Innovation

About Hort Innovation

Hort Innovation is the nation’s horticulture rural research and development corporation, responsible for investing grower levies and Australian Government contributions into initiatives to improve growers’ productivity and profitability, and ensure the long-term sustainability of horticulture industries.
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Aussie Apples ads rolled out to coincide with new season apples

With a lovely array of new season apples available in shops, Hort Innovation's marketing team has been busy making sure consumers are reminded to Get Their Crunch On... Marketing Manager Olivia Grey reports on the latest apple marketing activity, timed to coincide with the availability of new season apples. Apples – TV With most varieties [...]

By |May 9th, 2018|Marketing|

Netball Australia sponsorship Q&A with Hort Innovation

As we head into the 2018 season, APAL spoke to Hort Innovation about this year’s plans for the Netball Australia sponsorship – its flagship activity of the industry’s levy-funded marketing program –and what growers have to look forward to. Industry Services Manager, Will Gordon, accepts two of the Parents' Voice Fame and Shame Awards [...]

Marketing insights: link healthy eating with feeling good

Levy-funded research insights are helping to understand how to improve the eating habits of Australian women and girls by tapping into their desire to feel good.    Feeling good is more important than looking good for four out of five Australian girls and women, yet most still battle food guilt and diet hang-ups, according to new [...]

By |December 21st, 2017|Hort Innovation apple and pear marketing, Marketing, News|

Apple and pear marketing update – Oct/Nov 2017

In this update we focus on the Aussie Apples sponsorship of Netball Australia as the national team gets their crunch on with apples at their recent training camp and the launch of the new Aussie Apples website. There will also be a snapshot of the media results from the most recent bursts of advertising and [...]

By |October 1st, 2017|Hort Innovation apple and pear marketing, Marketing, News|

Apple and pear marketing update – Aug/Sep 2017

Results start flowing in from the industry’s levy-funded marketing activities managed by Hort Innovation and show some great outcomes across Aussie Apples’ favourability and social media performance, and Australian Pears’ digital and mobile advertising. Aussie Apples Consumer response to apple campaign To help track consumer responses to marketing efforts, Edentify has been running fruit tracking [...]

CSIRO research summarises apple health benefits

A new CSIRO summary of research has highlighted even more health benefits to eating apples. The CSIRO report summarised the latest research into the health benefits of apples (Download the report).  The summary, titled Translating the scientific evidence for apples and pears into health messages, highlights a growing body of scientific evidence that shows regularly [...]

Apple and pear marketing update Jun/Jul 2017

Responsible for managing the industry's levy-funded marketing initiatives, Hort Innovation has provided an update on the latest activity that's helping Aussie consumers connect with (and eat) Australian apples and pears. Get Your Crunch On with Aussie Apples For Aussie Apples, a robust national marketing campaign is underway using a mix of channels to promote the [...]