Chanel Day

About Chanel Day

Associate Director of Analytics, Nielsen

Chanel is Nielsen's resident fresh expert, and helps to develop winning strategies with clients across produce, meat, seafood, delis, and bakeries.

Finding new growth in a mature market

It can often be a challenge to find new ways to grow in mature categories already purchased by most Australian households like Apples and Pears; however, Nielsen Homescan analysis reveals that there are pockets of opportunity for both. Focusing on particular varieties or packs; and increasing purchase frequency by inspiring consumers to use apples and [...]

By |November 15th, 2018|Hort Innovation apple and pear marketing, Market insights, News|