Alex Wisdom

About Alex Wisdom

Communications Coordinator, Apple and Pear Australia Ltd
awisdom@apal.org.au
03 9329 3511

A beacon for women in agriculture

For the past two and a half years, Susie Murphy White has been an Industry Project Manager for Pomewest, where she has established a reputation as the go-to technical expert among WA apple and pear growers. Susie Murphy White Her instrumental advisory role in the Future Orchards® program, unflappable enthusiasm, expertise and commitment [...]

By |January 10th, 2019|News, Voice of Horticulture, WA|

Differentiation key to export success

Tasmanian grower Howard Hansen has urged growers to develop their markets and seek differentiation if they want to drive profitability. Howard told the Fruit Growers Victoria conference in Shepparton last week there “are no silver bullets” to running a profitable orchard. A profitable orchard must be able to be a leader in at least two [...]

By |August 22nd, 2018|News|

Nielsen insights into snacking

Nielsen has released new statistics about snack choices, including mention of behaviours around consumption of apples and pears. Understanding the context around how shoppers make their snacking decisions can help growers and industry to work out how best to market their produce. The study identified seven key snacking profiles as a basis for better understanding [...]

By |August 8th, 2018|Marketing|