Low apple exports, but UK holds promise

APAL encourages industry stakeholders to look through the Hort Innovation trade intelligence report for apple and pear imports and exports for the first quarter (Jan – Mar) of 2017.

A 33 per cent first quarter decline appears to be a poor result, albeit in a period traditionally volatile to big northern hemisphere players in full supply. Supply side information is required to confirm the drivers of these results but, on face value, Australian exporters continue to struggle to gain traction through Asia where pricing sensitivity is high.

Driven by Pink Lady® exports (over 35 per cent of the Australian crop), the UK growth belies the trend and as such this export channel is to receive greater focus through short and medium term industry initiatives. APAL and Hort Innovation look forward to working closely with exporters on improving performance in favourable markets. An industry export strategy is not far away from broad release.

The investment we all have in the domestic retail market suggests there is risk in jumping headlong into export programs and coming up short locally. However in parallel, traditionally strong net exporters such as South Africa and New Zealand continue to experience lower yields in Pink Lady quality product – it confirms the opportunity is there if our will is strong.

Trade intelligence reports for the apple and pear industry will continue to be delivered quarterly by Euromonitor and are funded by Hort Innovation using the apple and pear R&D levy with contributions from the Australian Government.

By |July 11th, 2017|Exporting, Hort Innovation, Importing, News|

About the Author:

Head of Commercial and Brand Development, Apple and Pear Australia
cchester@apal.org.au
03 9329 3511