APAL Market Development Manager Olivia Tait has organised the Picked for Perfection stand and is looking forward to showcasing apples and pears in an alternative way.
“Taste of Melbourne is a good opportunity to present our fruit in a different format. Often people will think of an apple or pear as a delicious, healthy snack – eaten fresh from the fridge. To present them in the form of a refreshing smoothie and frappé offers another way to enjoy the fruit,” says Olivia.
Festival goers will be able to enjoy a refreshing apple, mint and ginger frappé and pear, coconut and almond smoothie in a relaxed atmosphere, among apple crates and hay bails and will even be able to participate in an apple inspired game.
“Matt from The Little Veggie Patch Co. has ‘dressed’ the stand which includes an area for people to sit back and relax under a beautiful tree and he’s also included a few games for everyone to enjoy whilst sipping a smoothie.
“We will be in great company with some world-class chefs who will be offering ‘taste’ sized portions so attendees can create their own special menu. The apple frappé will be the perfect palate cleanser as they move from one taste to the next.
“The Picked for Perfection campaign seeks to show Australian apples and pears as healthy, high-quality, fresh, ‘clean and green’ produce and offers the perfect platform for the foodie-focused event.”
Taste of Melbourne is an interactive foodie event that offers a selection of delicious food, artisan producer stalls and live entertainment in the lakeside surrounds of Albert Park.
APAL are currently working with Horticulture Innovation Australia (Hort Innovation) on the apple and pear marketing program while Hort Innovation recruits and inducts a new marketing manager for the apple and pear category. Management of industry involvement at the Taste of Melbourne Festival is part of the mix of consumer led marketing activities developed by Hort Innovation.