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Consumer apple and pear purchases drop in February

News

In the 4 weeks to 21 FEB 2021, the take home fruit category was declining -7.6% in dollar sales while volume sales declined -6.5%, compared with the same time year ago.

Nielsen data March 2021

Apples

Apples declined by -6.3% in dollar sales and -15.4% in volume sales, driven in part by a 10.8% price increase compared to the prior year. One of the key contributing factors to the sales decline was because of a decline in buying households and purchase occasions.

Other apples, consisting of new varieties, such as Envy, Eve, Jazz, Kanzi, etc., saw a decline in both
dollar and volume sales in the last 4 weeks compared to the prior year. Pink lady declined the most
in sales in the last 4 weeks.

Pears

Pears declined -12.3% in dollar sales and -17.0% in volume sales, with the average price per KG seeing an increase of 5.7%. A decline in buying households and purchase frequency contributed to the decline in sales.

Other pears, consisting of Beurré Bosc & Corella pears, have seen a decline in both dollar and volume sales in the latest 4 weeks. Other pears decline was driven by a decline in volume purchased per occasion.

APAL calculation based in part on data reported by NielsenIQ through its Homescan Service for the fresh fruit category to 21 Mar 2021, for the Total Australia market, according to the NielsenIQ standard product hierarchy. Copyright © 2021, Nielsen Consumer LLC.

Prior performance

Price offsets reduced sales – (to 24 January 2021)

New varieties continue strong consumer growth – (to 27 December 2020)

Consumers spend more on apples and pears (to 29 November, 2020)

Apples and pears take-home sales performance (to 1 November, 2020).

Tagged:
consumers data sales

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