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Apple sales decline, pears see some growth April-May

News

In the four weeks to 16 May 2021, the take home fruit category grew by 4.2% in dollar sales while volume sales declined -7.6% versus the same time year ago.

Apples

Apples dollar sales declined by -4.6% in dollar sales and -2.5% in volume sales.

One of the key contributing factors to the sales decline was due to a decline in volume purchased per occasion.

Other apples, consisting of new varieties, such as Envy, Eve, Jazz, Kanzi, etc., saw a decline in both dollar and volume sales in the last 4 weeks compared to the prior year.

Royal Gala was the only varietal to see both value and volume growth in the last 4 weeks.

Pears

Pears were growing by 1.6% in dollar sales and 15.5% in volume sales. An increase in buying households and purchase frequency contributed to the growth in sales.

Other pears, consisting of varieties, such as Beurre Bosc & Corella pears etc., saw a decline in both dollar and volume sales in the latest 4 weeks.

The decline of other pears was driven by a decline in purchase frequency.

 

APAL calculation based in part on data reported by NielsenIQ through its Homescan Service for the fresh fruit category to 16 May 2021, for the Total Australia market, according to the NielsenIQ standard product hierarchy. Copyright © 2021, Nielsen Consumer LLC.

Prior performance

Apple and pear purchases and price per kilo drop March—April – (to 18 April 2021)

Consumer apple and pear purchases drop in February – (to 21 March 2021)

Price offsets reduced sales – (to 24 January 2021)

New varieties continue strong consumer growth – (to 27 December 2020)

Consumers spend more on apples and pears (to 29 November, 2020)

Apples and pears take-home sales performance (to 1 November, 2020).

Tagged:
consumers data sales

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