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Apple and pear export markets explained

Export & Market Access

The latest modules added to APAL’s Export Readiness self-paced online training program explore markets around the globe that may provide new opportunities for Australian apples and pears.

APAL’s Industry Services manager Justin Smith said the new modules build on the four base modules released in late 2020 and are funded by Hort Innovation.

“The modules step through the general requirements of exporting and the later modules provide a market-by-market outline specifically for Australian apples and pears,” said Justin.

“While our industry currently exports a very small volume of apples and pears, there is a solid base of industry export experience with many apple and pear producers exporting other crops including stone fruit and cherries.

“The Export Readiness program is building on this base to encourage local producers to consider export in their own right or to tap into existing export activity by producing export-quality fruit.

Justin said export was not a priority for all growers in every season, but interest increased when the outlook indicated a larger crop.

“Knowing what’s involved and factoring this into your orchard management across the season will allow you to genuinely consider export opportunities if they knock on your door or you want to head down this path,” said Justin.

Market access explained for 20 markets

The latest modules outline market access requirements for almost 20 individual markets that already import Australian apples and pears – from the UK, Netherlands and Italy to PNG, India, Hong Kong and China.

The fundamental starting point is whether Australia has market access for apples and or pears, then understanding the importing country requirements – whether the market is a non-protocol market, or whether it has a suite of market specific import requirements which is known as a protocol market. Non-protocol markets are generally less complex and provide an easier pathway for less experienced exporters.

The modules also explain key steps and personnel including Authorised Officers and export Registered Establishments.

“The training module will show what’s possible, but it’s up to individual producers to weigh up the opportunity. For example, analysing the costs of storage you incur if you hold stock for domestic supply compared with moving stock out of store into export markets early in the season,” said Justin.

In recent seasons apple exports have ranged between 4,000 and 5,000 tonnes or around 2% of the national crop.

Click here to access the Apple and Pear Export Training  program

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Future Orchards Hort Innovation

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