The yet-to-be-officially-named RS103-110 was put on display for variety partners at the Department of Agriculture and Fisheries (DAF) during February.
Head of Group Brands Craig Chester, who is managing new apple variety projects on behalf of APAL, accompanied Gary Hopewell and Allan McWaters from the DAF to the Huon Valley to visit Andrew Smith and see the progress he has made in propagating RS103-110. There they heard his views on how APAL can accelerate its commercial success as a variety within Australia and for export markets.
Sometimes referred to as the sister of Kalei, APAL and the DAF were able to hear first hand the growing philosophies of R&R Smith with regard to RS103-110, and to see the value and support they have given to other managed varieties they are currently involved in.
“Andrew is a great story-teller, something consumers relate to and are showing they want to buy into as evidenced by the success of brands of provenance such as the Willie Smiths company and the organic journey of R&R Smiths in Tasmania,” said Craig.
“That includes the partnerships they have also developed with Australia’s major retailers.”
He said that he is hoping to use the passion for innovation and quality growing R&R Smiths demonstrated during the visit to be a cornerstone of future success for RS103-110.
“DAF and APAL both look forward to building on our current partnership with Andrew and involving and licensing new growers to get involved in one of the industry’s most exciting new managed varieties,” said Craig.
For more information about licensed varieties, contact Craig Chester at firstname.lastname@example.org