APAL has been advised that Luke Westley will finish up as Marketing Manager for apples and pears at Horticulture Innovation Australia Limited (HIA) in July.
At HIA, Luke was responsible for the management of the levy funded marketing program for Aussie Apples and Australian Pears and has been a passionate voice for Australian apple and pear marketing over the last four and a half years.
“I have loved working with the Aussie Apples and Australian Pears industries throughout such a changing period, and in particular with our family of growers nationwide,” says Luke.
“We have achieved significant successes including the launch of the Aussie Apples brand, growing value and the repositioning of Australia Pears, which just goes to prove that when this industry unites it is a power to be reckoned with.”
During his time at HIA, Luke was responsible for the introduction of the Aussie Apples label and the Australian Pears cook book. APAL would like to thank Luke for his contributions and APAL’s Market Development Manager Olivia Tait assured growers that APAL will continue working with HIA to support marketing.
“Domestic marketing and export market development remain critical to ensure good returns for Australian apple and pear growers,” says Olivia. “APAL will continue working with HIA to help find ways to improve marketing for our industry.”
Over the coming weeks, a handover of the management of the levy funded apple and pear marketing will take place and HIA want to recruit a replacement quickly. Luke will be taking up a new opportunity outside the industry but says he remains a passionate supporter for apples and pears.
“I can assure you I will continue to be a proud and loud advocate for Aussie Apples and Australian Pears,” says Luke.
If growers or others with HIA marketing projects or activities have questions about the change please feel free to contact Luke on 02 8295 2375 or firstname.lastname@example.org or contact HIA directly. If you have related enquiries or need APAL support please contact APAL.