Philip brings a strong commercial understanding and growing background to APAL. He is familiar with the apple and pear industry, as both an APAL Director and an industry member. He comes from a growing family and knows the challenges and opportunities of the industry.
Philip has worked in marketing with Pacific Brands Food Group and Nestlé Dairy Products, managing a number of iconic Australian brands. More recently, he was Managing Director of his family business, Turnbull Estate Pty Ltd, an online gift retail and real estate gifting solutions business. Philip became the APAL Director for pears in 2006, Independent Director for APAL in 2015 and APAL CEO in 2016. Email Phil.
Nikki K Wood
Executive Assistant to CEO and Board
Nikki joined APAL in March 2015 and provides executive support to the CEO and Board as well as administrative assistance across APAL. Email Nikki.
Director Global Development
Andrew joined APAL in October 2017 and has worked across food, IT, manufacturing, marketing and international trade sectors for companies both locally and internationally.
Andrew is responsible for growing APAL’s commercial business globally and opening up opportunities for growers to reap the benefits of emerging brand and export markets. Email Andrew.
Angus joined APAL in May 2014. He oversees APAL’s technical projects and provides his agronomic support to growers. Email Angus.
Manager Communications & Media
Alison joined APAL in September 2014 after two decades in rural media.
Alison is responsible for Communications and Media including keeping growers up to date on the latest industry, R&D and marketing developments via the website, the weekly e-newsletter Industry Juice, and the Australian Fruitgrower magazine, and manages media relations. Email Alison.
Manager Events and Sponsorship
Richelle joined APAL in 2012 and currently works part-time. She is responsible for managing APAL’s participation in national horticulture events. She also provides oversight and communications-related support and previously managed content on the APAL website, in Australian Fruitgrower magazine, e-newsletter Industry Juice, media relations and social media engagement.
Chief Financial Officer
Beth joined APAL in 2017 and is a finance professional with experience across various disciplines in both professional practice and industry. She holds a Masters of Applied Finance from Macquarie University, a Bachelor of Commerce from Melbourne University and is a member of the Institute of Chartered Accountants. Beth currently works part-time. Email Beth.
Financial Planning and Analysis Manager
Alvin joined APAL in June 2017 to assist us in bringing together a number of strategic systems projects to underpin our commercial division and improve our accounting systems. Alvin is responsible for managing key inputs for the various models, supporting the commercial and finance teams through deep financial analysis. Alvin holds a Bachelor of Commerce Honours in Accounting Sciences and is a member of the South African Institute of Charted Accountants. Email Alvin.
Head of Commercial & Brand Development
Craig Chester joined APAL in June 2015. Craig’s priority is finding ways for our partners to leverage higher value from the Pink Lady™ and other associated APAL brands, and developing commercial brand strategy for new and emerging markets. Email Craig.
Head of Global Quality and Innovation
Andrew Mandemaker joined APAL in August 2016. Andrew is responsible for management of the quality, food safety and innovation of the global Pink Lady® brand and management of Pink Lady Australia. He also manages promotion of apple and pear exports and commercialisation of new varieties. Andrew has previously worked in technical roles with the Fresh Produce Group, Coles Supermarkets and the New Zealand Avocado Industry Council. Educated as a Plant Physiologist, Andrew brings a wealth of post-harvest quality and quality control system experience to APAL. Email Andrew.
Amy joined APAL September 2017. Amy manages the intellectual property portfolio and provides advice on licensing issues related to APAL’s Pink Lady® commercial business. Email Amy.
Alex Wisdom joined APAL in July 2018 from a background in communications and content creation. Alex is responsible for general assistance with Media and Communications including the website, Industry Juice, and Australian Fruitgrower magazine. Email Alex.
Head of Communications and Media
Head of Government Relations & Advocacy
Jeremy joined APAL in October 2018.
Jeremy has extensive corporate and government experience with a particular focus on Government and Regulatory risk, communication strategy, crisis management and media relations, and a national network of Government contacts. Jeremy will significantly strengthen growers’ voice and representation in Government and corporate negotiations. Jeremy currently works part-time. Email Jeremy.
Industry Services & Export Manager
Justin joined APAL in November 2018. Justin has extensive experience in developing greenfields teams and businesses, often operating in some pretty challenging, new markets.
With over a decade of experience in commercial operations management in both FMCG and retail, Justin brings invaluable business savvy to this position and will play a key role in accelerating our export plans for both apples and pears and lifting overall Industry profitability. Email Justin.
Hui joined APAL in November 2018. Hui comes to APAL from a background in data collection for market and social research.
Hui is an expert in managing, collecting, and analysing data across the full spectrum of the apple and pear industry, and will also be involved in data analysis for the global Pink Lady® licensee network. Email Hui.