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Nielsen Homescan – apples and pears take home sales performance

Consumer insights

Welcome to our first Apple & Pear Consumer Insights Update.

This monthly update is sourced by APAL from Nielsen and is based on Nielsen’s Shopper Panels. The Shopper Panel monitors shopper behaviour across a panel of 10,000 Australian households, which is projected to represent the Australian population and retailing landscape.

Copyright © 2020 The Nielson Company (U.S) LLC> All Rights Reserved.

In the 4 weeks to 01 November 2020, the take home fruit category has grown 8.0% in dollar sales & declined -2.4% in volume sales, versus same time year ago.
Apples grew 9.8% in dollar sales and were declining -8.7% in volume sales, contributed to by a 20.2% price increase compared to the prior year. Volume sales decline was driven by a decline in average buying occasions. Other apples, consisting of new varieties, such as Envy, Eve, Jazz, Kanzi, etc., were the only apple variety to see volume sales growth in the last 4 weeks compared to prior year. Royal Gala saw the strongest dollar sales gain in the last 4 weeks while Fuji declined the most in dollar sales.

Pears grew 12.7% in dollar sales and 13.3% in volume sales, with the average price per kg staying relatively flat at -0.4%. A strong increase in pears-buying households contributed to the positive sales growth. Other pears, consisting of varieties, such as Beurré Bosc & Corella etc., have performed well in the latest 4 weeks and were the main volume growth drivers for pears. Other pears performance was driven by an increase in purchase frequency and buying households. Packham pears were the only segment to decline in volume sales in the latest 4 weeks.

*APAL calculation based in part on data reported by Nielsen through its Homescan Service for the fruit category to 01 NOV 2020 vs year ago, for the total Australia market, according to the Nielsen standard product hierarchy. Copyright © 2020, The Nielsen Company.

Information provided by Nielsen is primarily designed for APAL internal use. Nielson consents the use of the results referenced in this letter in an advertisement or public communication on the condition that APAL indemnifies and holds harmless Nielsen, its officers and directors against all claims, damages, loss or expenses (including attorney’s fees) arising from APAL disclosure of information related to the data.

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