Welcome to new Marketing Manager

Hort Innovation introduces Olivia Grey as its new Marketing Manager for Apples and Pears who will oversee the apple and pear marketing levy investment.

Olivia Grey has joined Hort Innovation as its new Marketing Manager for Apples and Pears.

Olivia joined Hort Innovation last November taking on the role that Monique Emmi had been managing with the support of Raymond Carbonaro while a new person was recruited.

Olivia was previously working at the global health, home and hygiene fast moving consumer goods company Reckitt Benckiser where she spent the last four years in marketing, trade marketing and sales functions. In her most recent role, she was Brand Manager for Veet, Durex, Clearasil and Steradent.

With a Bachelor of Commerce (Marketing) and a Bachelor of Law from UNSW, Olivia is a passionate ‘foodie’ from Sydney who is enthusiastic about bringing nourishment and joy into people’s lives through fresh produce. Characteristics that will suit her well in looking after the apple and pear category.

Olivia said that her preliminary impression of the apple and pear marketing campaign in 2017 was positive.

“There is no doubt that 2017 has been a successful year from a marketing perspective,” Olivia said. “We have been able to reconnect with consumers through a new message and TV ad, as well as the Netball Australia partnership.

“Market research reveals that ad recall amongst our target audience has been consistently building since the campaign commenced in March 2017.”

She added that the team’s key focus in 2018 will be extending the campaign and finding new ways to leverage the ‘Get your crunch on’ message that is resonating so well with consumers.

At Hort Innovation, Olivia will also be managing marketing for raspberries, blackberries and turf.

“A high-quality marketing program is vital to our industry to grow demand and improve returns for growers,” said APAL CEO Phil Turnbull. “We want to keep improving the results that we get from the industry’s marketing investment and we look forward to working alongside Olivia and the rest of the team to drive better outcomes in 2018.”

APAL would also like to acknowledge the significant support provided by Monique during her time overseeing apple and pear marketing in 2017. Monique is a Marketing Programs Manager at Hort Innovation and her knowledge and experience overseeing the marketing program for the industry over the last year have seen it improve. Monique will continue to provide oversight to the program and Raymond will also continue supporting the program.

More information

Olivia may be contacted on 02 8295 2387 (extension 387), 0419 207 151 or olivia.grey@horticulture.com.au.

By |January 9th, 2018|Hort Innovation apple and pear marketing, News|

About the Author:

APAL is an industry representative body and non-profit membership organisation that supports Australia’s commercial apple and pear growers.