APAL recently took part in this years Asia Fruit Logistica (AFL) held in Hong Kong and the Fruit and Vegetable Fair (FVF) held in Beijing.
During each of these events, the APAL booth was positioned under the Australia Fresh
banner, exhibiting with other industry representative bodies, producers and exporters. The new look Australia Fresh branding, co-ordinated by Horticulture Innovation Australia
(HIA), enhanced the overall positioning of the Australian presence at both events and helped to establish Australia as a major source of a range of premium quality fruits and vegetables with the capacity and ability to supply into the Asian market. AFL attracted more than 9,200 trade visitors from 70 different countries to Hong Kongs AsiaWorld-Expo Center
. The record attendance at Asias leading fresh fruit and vegetable trade show was driven by a significant increase in Asian visitor numbers. Total visitor numbers rose by 14 per cent on last years event, and 66 per cent of those visitors came from Asia, up from 58 per cent in 2014. The APAL booth at AFL was used by a number of visiting growers as a base from which they could meet with existing and potential buyers, retailers and importers, and display their produce. In addition to the commercial aspects of the fair, the event provided growers and exporters with a great insight into the global industry. Walking the fair allows you to see the competition, both in terms of product but also market positioning, collateral, point of sale etc. and discover new and emerging trends in each product category. The purpose of exhibiting at FVF is quite a different proposition. This event is owned by China Entry-Exit Inspection and Quarantine Association (CIQA). Australian industry sector groups with, or seeking, market access to China are encouraged to participate in this event as a show of support and commitment to the Chinese market. HIA led and coordinated a series of activities this year, including; positioning Australia as the largest stand-alone exhibitor, the co-chairing of a CIQA and HIA workshop on horticulture cooperation, technical exchange and trade matching of horticulture products. Individual presentations made by Citrus Australia
, Australian Table Grapes Association
, APAL, Cherry Growers Australia
and Summerfruit Australia
and the signing of an MoU
between CIQA, HIA and participating industry representative bodies re-affirming cooperation and collaboration. Its not too early to start planning for 2016 and perhaps participation at AFL
may be a useful inclusion in growers program who are seeking to enter or further trade negotiations and relationships with key customers across the Asian market.