Pear marketing

Horticulture Innovation Australia Ltd manages a range of apple marketing programs on behalf of the Australian apple and pear industry using the marketing levy paid by growers. To see current pear marketing project expenditure see the Pear Marketing Levy Fund Project Summary July 2015 – March 2016.


Lisa Troy
Apple and Pear Marketing Manager
Horticulture Innovation Australia Ltd
02 8295 2336

Apple and pear marketing update – 2017 season start

With the start of the new season, there has been a spike in marketing activity from Hort Innovation with the commencement of their 2017 apple and pear marketing campaigns. Have you seen the new television [...]

By |March 21st, 2017|

Share your customer news on facebook

In response to industry requests to share posts on the Aussie Apples and Australian Pears facebook pages, Horticulture Innovation Australia have worked with Ikon Communications, the agency that manages those pages, to develop a process to [...]

By |November 15th, 2016|

Changed apple and pear marketing

The Apple and Pear Strategic Investment Advisory Panel have agreed that there will be limited new marketing this year with a focus on a bigger, more strategic campaign in 2017. Hort Innovation held its first [...]

By |June 21st, 2016|

Hort Innovation marketing update

Apple and Pear Marketing Manager at Hort Innovation, Lisa Troy, updates us on the marketing work to promote apple and pear consumption nationally. By Lisa Troy Facebook The contract to promote Aussie Apples and Australian [...]

By |May 16th, 2016|

Hailstorm Heroes pear campaign

APAL has developed a new pear campaign that encompasses two Hailstorm Heroes pear characters to help promote fruit that may have been superficially affected during two hailstorms in Victoria last year when the pears were [...]

By |March 2nd, 2016|

Apple and pear summer marketing update 2016

APAL’s Olivia Tait reports on what was achieved in the apple and pear marketing domain during the time APAL was asked to help. Author: Olivia Tait Market Development Manager, APAL 03 9329 3511 [...]

By |January 28th, 2016|