Pear marketing

Horticulture Innovation Australia Ltd manages a range of apple marketing programs on behalf of the Australian apple and pear industry using the marketing levy paid by growers. To see current pear marketing project expenditure see the Pear Marketing Levy Fund Project Summary July 2015 – March 2016.


Lisa Troy
Apple and Pear Marketing Manager
Horticulture Innovation Australia Ltd
02 8295 2336

Health benefits of pears in media spotlight

Twenty five media guests and influential foodies were welcomed to Banksii Vermouth Bar and Bistro in Sydney on June 29 for an event promoting the versatility and health benefits of Australian Pears. Hosted by Hort [...]

By |July 18th, 2017|

Apple and pear marketing update – Aug/Sep 2017

Results start flowing in from the industry’s levy-funded marketing activities managed by Hort Innovation and show some great outcomes across Aussie Apples’ favourability and social media performance, and Australian Pears’ digital and mobile advertising. Aussie [...]

By |July 11th, 2017|

Apple and pear marketing update Jun/Jul 2017

Responsible for managing the industry's levy-funded marketing initiatives, Hort Innovation has provided an update on the latest activity that's helping Aussie consumers connect with (and eat) Australian apples and pears. Get Your Crunch On with [...]

By |June 1st, 2017|

Apple and pear marketing update – 2017 season start

With the start of the new season, there has been a spike in marketing activity from Hort Innovation with the commencement of their 2017 apple and pear marketing campaigns. Have you seen the new television [...]

By |March 21st, 2017|

Share your customer news on facebook

In response to industry requests to share posts on the Aussie Apples and Australian Pears facebook pages, Horticulture Innovation Australia have worked with Ikon Communications, the agency that manages those pages, to develop a process to [...]

By |November 15th, 2016|

Changed apple and pear marketing

The Apple and Pear Strategic Investment Advisory Panel have agreed that there will be limited new marketing this year with a focus on a bigger, more strategic campaign in 2017. Hort Innovation held its first [...]

By |June 21st, 2016|