Apple marketing

Horticulture Innovation Australia Ltd manages a range of apple marketing programs on behalf of the Australian apple and pear industry using the marketing levy paid by growers. To see current apple marketing project expenditure see the Apple Marketing Levy Fund Project Summary July 2015 – March 2016.


Lisa Troy
Horticulture Innovation Australia Ltd
02 8295 2336

Fresh new approach to marketing Aussie apples and pears

Alena Swinbourne is the new Marketing Manager for apple and pears at Horticulture Innovation Australia.Alena has been at HIA for over ten years and has worked on [...]

By |August 20th, 2015|

Mid-year marketing update – Aussie Apples

By Luke Westley Author: Luke Westley Apple and Pear Marketing Manager, HIA 02 8295 2375 Australians have started to refresh themselves in droves with Aussie [...]

By |June 26th, 2015|

Refresh Yourself – new Aussie Apples campaign

Aussie Apples launches their new ‘Refresh Yourself’ promotional campaign to increase domestic purchase and consumption of apples. By Luke Westley, Apple and Pear Marketing Manager, Horticulture Innovation Australia Ltd. [...]

By |January 28th, 2015|

Developing the new Aussie Apples campaign

With input from new marketing research, Horticulture Innovation Australia Ltd is preparing a new marketing campaign for Aussie Apples for 2015 with a focus on promoting apples as [...]

By |November 27th, 2014|

Aussie Apples return a profit at Royal Melbourne Show

Author: Luke Westley Apple and Pear Marketing Manager, HAL 02 8295 2375 We’ve had some excellent activities managed by the State Associations at the Royal [...]

By |October 24th, 2014|

Royal Shows hit the road

It’s Royal Show time again and the Aussie Apple slinkys are more popular than ever! Pictured from left: Emily McLaughlan, Luke Westley and Mylo Norman manning the [...]

By |September 1st, 2014|