Apple marketing

Horticulture Innovation Australia Ltd manages a range of apple marketing programs on behalf of the Australian apple and pear industry using the marketing levy paid by growers. To see current apple marketing project expenditure see the Apple Marketing Levy Fund Project Summary July 2015 – March 2016.


Lisa Troy
Horticulture Innovation Australia Ltd
02 8295 2336

Apple and pear summer marketing update 2016

APAL’s Olivia Tait reports on what was achieved in the apple and pear marketing domain during the time APAL was asked to help. Author: Olivia Tait Market [...]

By |January 28th, 2016|

Welcome to the new Hort Innovation marketing team

Two new staff have joined the Hort Innovation marketing team: Lisa Troy, the new Marketing Manager for Apples and Pears, and Graeme Yardy, the new overall Marketing Lead. [...]

By |January 28th, 2016|

Apples and pears on show

Australian Pears and Aussie Apples were on show at the Taste of Melbourne festival. Apples and pears were ‘on show’ last weekend in the Picked for [...]

By |November 18th, 2015|

Apples and pears Picked for Perfection at Taste of Melbourne

Apples and pears will feature in the form of frappés and smoothies in the Picked for Perfection stand at the annual Taste of Melbourne festival, held at Albert Park, 12-15 [...]

By |November 12th, 2015|

APAL to help with marketing

APAL will be working with Horticulture Innovation Australia for the next eight weeks on the apple and pear marketing program while Hort Innovation recruits and inducts a new [...]

By |October 28th, 2015|

Fresh new approach to marketing Aussie apples and pears

Alena Swinbourne is the new Marketing Manager for apple and pears at Horticulture Innovation Australia.Alena has been at HIA for over ten years and has worked on [...]

By |August 20th, 2015|