Apple marketing

Horticulture Innovation Australia Ltd is responsible for managing the apple and pear marketing levy paid by growers and invests it in a range of apple and pear marketing programs under the Hort Innovation Apple and Pear Fund to drive awareness and consumption of the fruits.

A key focus is on encouraging awareness of apples and pears, their health benefits and great taste and encouraging the purchase of fruit for snacks and meals to boost overall consumption.

Apple & Pear Fund Annual Reports:

Hort Innovation publishes annual reports detailing how it invested the apple and pear levies on R&D and marketing during the past year.

Apple marketing project expenditure annual summaries:

Contact

Olivia Grey
Marketing Manager, Apple and Pear
Hort Innovation
02 8295 2387 | 0419 207 151

CEO report – Driving marketing and export opportunities

At the time of writing this harvest is well underway, with indications that marketable apple volumes will be lower than in 2017, primarily driven by a reduced Granny [...]

By |April 20th, 2018|

Victoria state report – Apr/May 2018

In the Goulburn Valley, with the pear harvest nearly complete, most growers have commented on the excellent quality that’s coming off the trees. Volumes of pears are up [...]

By |April 20th, 2018|

Australian Fruitgrower – Apr/May 2018

CEO Report At the time of writing this harvest is well underway, with indications that marketable apple volumes will be lower than in 2017, primarily driven by [...]

By |April 20th, 2018|

Tasmania state report – Apr/May 2018

Mid-January saw news arrive for Tasmanian apple growers that they thought they’d never hear: outbreaks of Queensland fruit fly. Tasmanian apple growers Shane Weeks (left) and Brett [...]

By |April 20th, 2018|

Labour shortfall prompts automation research

If there’s a single common challenge hovering over Australia’s pome fruit industry it’s labour – specifically, a shortage thereof – prompting 2018 Nuffield scholar Bisi Oladele to look [...]

By |April 20th, 2018|

Fruit quality for 2019 starts now

The theme the Future Orchards® team will address over the next 12 months is ‘quality’. Quality fruit production requires a long-term plan; it doesn’t just happen at harvest [...]

By |April 20th, 2018|