With a goal to increase export volumes across all Australian varieties and brands, APAL’s commercial division recently hosted Pink Lady Australia’s pre-season meeting for Pink Lady® exporters.
Australian companies interested in exporting Pink Lady apples in 2017 were invited to attend a meeting in March to learn about the changes to Pink Lady export requirements. Attendees were also provided with an update of the International Pink Lady Specification and it was noted that all Asian markets now require 60 per cent block colour with tolerance added to block colour requirements.
It was also noted in the meeting that Pink Lady exporters should be aware of the updated Quality Manual and inspection methodology, and that there will be increased rigour around food safety and quality control (QC) procedures in keeping with Pink Lady international standards.
Craig Chester, Head of Commercial and Brand Development and Ryan Au, Brand Manager for Pink Lady in SE Asia each provided an update of marketing activity in the Middle East and SE Asia respectively.
APAL’s commercial team work to ensure the organisation remains viable and is future-proofed to continue delivering on industry services strategies – adding genuine value to levy payers, which includes supporting exports of Pink Lady branded apples by licencing exporters.
In the period November 2015-2016, the United Kingdom topped the list of importers of Australian apples with 1,300 tonnes of Pink Lady apples.