‘Brand Australia’ is our greatest asset when it comes to marketing Australian apples and pears abroad. Australian provenance implies safe, trusted, quality produce but also stands for a clean and natural environment and safe working conditions. It’s vitally important that we promote and protect these brand assets. In order to assist with helping to deliver the message,
APAL has developed a range of logo devices and point-of-sale materials that will help to promote your brand in market. The images can be used on pack, on point-of-sale, or on product to complement your existing brand messaging. These are yours to use as you would like and have been made available for Australian apple and pear exporters.