APAL distributes news and media releases about Australia’s apple and pear industry, providing opinion and insights into matters that affect growers and the broader industry, and facts and figures on industry issues. You can subscribe to APAL news directly to get email alerts when we release news, or join us on twitter or facebook, or see all our recent news and media releases here.

Journalists who would like an interview with an APAL staff member or Board Director, or who want information on the apple and pear industry in Australia are welcome to contact Alison Barber Communications & Industry Engagement, on, 03 9329 3511 or 0424 004 070 or Richelle Zealley Communications & Events Officer, on, 0438 364 728.

APAL strengthens growers’ voice with advocacy appointment

Apple and Pear Australia Ltd (APAL) is pleased to announce the appointment of Jeremy Griffith to the new role of Head of Advocacy and Government Relations. CEO Phil Turnbull said advocacy was an important area for both APAL and the apple and pear industry and the new role would significantly strengthen growers’ voice and representation [...]

By |September 21st, 2018|Advocacy, News|

Jeftomson brings new Dazzle apple to Australia

Trial plantings of the PremA129 trees by Jeftomson in the Goulburn Valley produced high-coloured, firm, sweet apples, to be marketed as Dazzle®. Goulburn Valley grower, packer and marketer Jeftomson will manage the new Dazzle® apple in Australia, in its first foray into managed-varieties. The New Zealand-bred PremA129 variety, fruit from which will be [...]

By |September 19th, 2018|Branding, Marketing, News|

Pears attract strong buyer interest at Asia Fruit Logistica

The launch of a new premium-pear brand Goulburn River Gold® and blush pear Frank at Asia Fruit Logistica in Hong Kong this week attracted strong interest from international buyers. Australian exhibitors reported a string of trade enquiries for the blush pear ANP0131, formerly known as Deliza®, with buyers attracted to the colour, texture and eating [...]

By |September 12th, 2018|News|

Influencing and inspiring apple consumption

Hort Innovation has partnered with three influential nutritionists and health and food bloggers to help inspire the greater use of and purchase of apples across their wide audience of followers. Working with health and food social ‘influencers’ – people with a high profile who write, talk or otherwise communicate, particularly across social media – extends [...]

Welcome to new Relationship Manager Sam Turner

Apple and pears have a new point of contact with industry R&D with the appointment of Sam Turner as the new Hort Innovation Relationship Manager for Apples and Pears. Sam takes over from Mark Spees - who moves to citrus, tablegrapes, cherries and summerfruit - as the key industry contact with Hort Innovation, which oversees [...]

By |September 7th, 2018|Hort Innovation apple and pear marketing, News|

Pear sampling aims to boost sales

Pear sampling session being conducted in store during August/September 2018. A fresh round of 200 pear sampling sessions are underway at Coles and Woolworths stores nationally aimed at further boosting consumer awareness of and purchase of pears, following the success of earlier sampling sessions over summer. A key focus of the sampling program, [...]

By |September 4th, 2018|Hort Innovation apple and pear marketing, Marketing, News, Pears|

Speed marketing update: 2017 through 2018

Hort Innovation’s Apple and Pear Marketing Manager Olivia Grey presented a marketing levy update for apples and pears at Hort Connections 2018 as part of APAL’s Speed Updating sessions in Brisbane in June. As part of the presentation she recapped the 2017 activity for apples and pears, shared the results of each of the campaigns [...]

Pink Lady and Bravo apples among the healthiest

Eating apples is good for you, ongoing research carried out by The University of Western Australia (UWA) and Edith Cowan University (ECU) has reaffirmed. The science behind how apples assist human health by improving cardiovascular health was presented at today’s Western Australian Horticulture Update by UWA senior research fellow Michael Considine and adjunct research fellow [...]

By |August 29th, 2018|Hort Innovation, News, WA|

Brevis secures Australian registration

The Adama-developed fruit thinner Brevis® has been registered for Australian use by the Australian Pesticides and Veterinary Medicines Authority (APVMA). Brevis is a secondary thinner for apples, containing the active constituent metamitron at 150 g/kg in a water soluble granular formulation, applied as a foliar spray. Welcoming the registration, Adama Australia said Brevis has been developed to [...]

By |August 28th, 2018|Biennial bearing, News|

Differentiation key to export success

Tasmanian grower Howard Hansen has urged growers to develop their markets and seek differentiation if they want to drive profitability. Howard told the Fruit Growers Victoria conference in Shepparton last week there “are no silver bullets” to running a profitable orchard. A profitable orchard must be able to be a leader in at least two [...]

By |August 22nd, 2018|News|