APAL distributes news and media releases about Australia’s apple and pear industry, providing opinion and insights into matters that affect growers and the broader industry, and facts and figures on industry issues. You can subscribe to APAL news directly to get email alerts when we release news, or join us on twitter or facebook, or see all our recent news and media releases here.

Journalists who would like an interview with an APAL staff member or Board Director, or who want information on the apple and pear industry in Australia are welcome to contact APAL’s Communications & Events Officer Richelle Zealley on, 03 9329 3511 or 0438 364 728.

APAL welcomes new Global Development Director

APAL is excited to announce the appointment of Andrew Hooke to the newly-created role of Director Global Development. Reporting to the CEO Phil Turnbull, Andrew will be responsible for growing APAL’s commercial business globally and opening up opportunities for growers to reap the benefits of emerging brand and export markets. Andrew Hooke “APAL [...]

By |July 18th, 2017|APAL, News|

Health benefits of pears in media spotlight

Twenty five media guests and influential foodies were welcomed to Banksii Vermouth Bar and Bistro in Sydney on June 29 for an event promoting the versatility and health benefits of Australian Pears. Hosted by Hort Innovation on behalf of the industry, the event was designed to help inspire and provide messaging for pear media coverage. [...]

By |July 18th, 2017|Marketing, News, Pear marketing|

Variety choice served at Future Orchards walks

In the recently completed Future Orchards® winter walks in June 2017, guest speakers discussed variety mix and broached the almost impossible question: What variety should I plant? To lay the foundation here we need to go back to the March 2017 Future Orchards autumn walks where AgFirst showed the importance of assessing the profitability of [...]

By |July 12th, 2017|Future Orchards, News|

Low apple exports, but UK holds promise

APAL encourages industry stakeholders to look through the Hort Innovation trade intelligence report for apple and pear imports and exports for the first quarter (Jan - Mar) of 2017. Download Hort Innovation's trade intelligence report for apples and pears for the first quarter (Jan - Mar) of 2017. A 33 per cent first [...]

By |July 11th, 2017|Exporting, Hort Innovation, Importing, News|

Apple and pear marketing update – Aug/Sep 2017

Results start flowing in from the industry’s levy-funded marketing activities managed by Hort Innovation and show some great outcomes across Aussie Apples’ favourability and social media performance, and Australian Pears’ digital and mobile advertising. Aussie Apples Consumer response to apple campaign To help track consumer responses to marketing efforts, Edentify has been running fruit tracking [...]

By |July 11th, 2017|Apple marketing, Marketing, News, Pear marketing|

Varroa mite response progresses

The management response plan following the detection of varroa mites (Varroa jacobsoni) in feral Asian honey bee nests in Townsville in mid-2016 has progressed with no further detections occurring since November 2016.   Bees are important pollinators in the apple and pear industry and need protection from biosecurity threats. "Biosecurity Queensland has effectively reported [...]

By |July 5th, 2017|Biosecurity, News|

CSIRO research summarises apple health benefits

A new CSIRO summary of research has revealed even more health benefits to eating apples. The CSIRO report summarised the latest research into the health benefits of apples (Download the report).  The summary, titled Translating the scientific evidence for apples and pears into health messages, highlights a growing body of scientific evidence that shows regularly [...]

By |July 5th, 2017|Apple marketing, Hort Innovation, News|

Sandy Dickinson moves to international Pink Lady role

APAL will farewell Sandy Dickinson at the end of June after working with the peak industry body across 20 years, most recently in Pink Lady® brand development. Sandy Dickinson is leaving APAL to take up a role with the International Pink Lady Alliance (IPLA) We are pleased to report that Sandy won’t be [...]

By |June 13th, 2017|News|

Future Orchards: harvest walks done

During harvest in March 2017, the Future Orchards® walks shifted themes from ‘Future Labour’ to ‘Future Trees’.  AgFirst’s Ross Wilson and Craig Hornblow presented on how the variety mix affects profitability, especially in the context of the increasing presence of club varieties, along with the industry and marketing dynamics involved in the variety business. Our [...]

By |May 30th, 2017|Future Orchards, News|

Strategic Investment Plan out now

The Apple and Pear Strategic Investment Plan (SIP) has been released by Hort Innovation to help guide its oversight and management of levy investments over the next five years. The SIP (2017-2021) lays the foundation for decision making in levy investments and represents the balanced interest of the industry. An important function of the SIP [...]

By |May 30th, 2017|Hort Innovation, Industry Issues, News|