Marketing

Apple and pear marketing update – 2017 season start

With the start of the new season, there has been a spike in marketing activity from Hort Innovation with the commencement of their 2017 apple and pear marketing campaigns. Have you seen the new television commercial? Watch it now! Aussie Apples netball sponsorship Hort Innovation has signed a ground-breaking three-year sponsorship deal with Netball Australia [...]

By |March 21st, 2017|Apple marketing, Hort Innovation, Marketing, Pear marketing|

Top pick of Pink Lady® brand campaigns

From Europe to Asia, there are some great examples of how companies who are licensed to use the Pink Lady® brand by APAL use it creatively to build marketing campaigns to add value to Pink Lady apples.    The Pink Lady Apple a Day category winning entry for 2016. The success of the Pink [...]

By |January 25th, 2017|Marketing, News|

Apple growers hopeful about ‘no added wax’ apples

Both Woolworths and Coles have decided to sell more apples with no added wax in 2017 in a move that the industry hopes will bring consumer attention back to apples as a healthy and tasty natural snack. APAL's position APAL is happy when retailers find new ways to excite consumers about apples and encourage [...]

By |December 29th, 2016|Marketing, News|

Marketing showcase: promoting new apple brands

Over the last couple of months, a number of emerging branded apples have launched onto the marketplace for the year. We take a look inside their marketing campaigns to show you what they have been up to.  Rockit Who manages the brand?   Lenswood Apples / Next Fruit Generation Australia Where is Rockit currently [...]

By |October 1st, 2016|Branding, Marketing|

Hort Innovation marketing update

Apple and Pear Marketing Manager at Hort Innovation, Lisa Troy, updates us on the marketing work to promote apple and pear consumption nationally. By Lisa Troy Facebook The contract to promote Aussie Apples and Australian Pears on Facebook recently came to an end, which provided the opportunity to re-evaluate the budget and to drive additional [...]

By |May 16th, 2016|Apple marketing, Hort Innovation, Marketing, Pear marketing|

New export development collateral

APAL has developed a suite of new export development collateral to showcase and promote Australian apples and pears for use by our exporters and international buyers. Under the banner ‘Picked for Perfection’ the material seeks to show Australian apples and pears as healthy, high-quality, fresh, and ‘clean and green’. The Australian Orchard seal ‘Grown for [...]

By |July 27th, 2015|Exporting, Marketing|

PIQA® BOO® at Asia Fruit Logistica

The new PIQA® BOO® brand fruit that combines characteristics from European, Japanese and Chinese pears was enthusiastically received at Asia Fruit Logistica, held in Hong Kong, 3-5 September 2014. "It is so rewarding to see that industry leaders recognised that these new fruits really bring something new and exciting to the category," said Dr Brett Ennis, [...]

By |September 30th, 2014|Marketing|

Industry marketing plan updates

This year has been very positive for Aussie Apples and Australian Pears, but new strategic marketing plans are on the horizon that offer exciting new opportunities. Author: Luke Westley Apple and Pear Marketing Manager, HAL 02 8295 2375 luke.westley@horticulture.com.au This time of year is a busy one in the Apples and Pears marketing [...]

By |September 21st, 2014|Marketing|

Australian pears retail training in Thailand drives sales

Sessions on retail training in Thailand held by APAL with Australian pear growers are helping Thai supermarket staff increase sales of Australian pears. Author: Claire Fitchett Market Development Manager, APAL 03 9329 3511 cfitchett@apal.org.au In August 2014, three Goulburn Valley pear industry representatives accompanied me to South East Asia on a market visit [...]

By |September 15th, 2014|Exporting, Marketing|

‘Imperfect Picks’ offers value for fruit growers and consumers

Supermarket Harris Farms has launched their ‘Imperfect Picks’ line to promote fruit and vegetables that are as nutritious and delicious as other produce, but may not look as perfect on the outside. "This initiative of Harris Farms is a great boon for fruit growers who may have trouble finding markets for their fruit that looks [...]

By |September 11th, 2014|Marketing|