Marketing

Health benefits of pears in media spotlight

Twenty five media guests and influential foodies were welcomed to Banksii Vermouth Bar and Bistro in Sydney on June 29 for an event promoting the versatility and health benefits of Australian Pears. Hosted by Hort Innovation on behalf of the industry, the event was designed to help inspire and provide messaging for pear media coverage. [...]

By |July 18th, 2017|Marketing, News, Pear marketing|

Apple and pear marketing update – Aug/Sep 2017

Results start flowing in from the industry’s levy-funded marketing activities managed by Hort Innovation and show some great outcomes across Aussie Apples’ favourability and social media performance, and Australian Pears’ digital and mobile advertising. Aussie Apples Consumer response to apple campaign To help track consumer responses to marketing efforts, Edentify has been running fruit tracking [...]

By |July 11th, 2017|Apple marketing, Marketing, News, Pear marketing|

Apple and pear marketing update Jun/Jul 2017

Responsible for managing the industry's levy-funded marketing initiatives, Hort Innovation has provided an update on the latest activity that's helping Aussie consumers connect with (and eat) Australian apples and pears. Get Your Crunch On with Aussie Apples For Aussie Apples, a robust national marketing campaign is underway using a mix of channels to promote the [...]

Bravo apple season launch

Bravo™ apple was recently launched at an impressive event in Western Australia – showcasing the apple’s unique features. At the 2017 Bravo™ apple season launch 2017: (lt to rt) Steele Jacob - Nardia Stacy - Mario Casotti. Industry heavy weights gathered in May in Western Australia for the 2017 launch of Bravo. Top [...]

By |May 24th, 2017|Marketing, News, WA|

Apple and pear marketing update – 2017 season start

With the start of the new season, there has been a spike in marketing activity from Hort Innovation with the commencement of their 2017 apple and pear marketing campaigns. Have you seen the new television commercial? Watch it now! Aussie Apples netball sponsorship Hort Innovation has signed a ground-breaking three-year sponsorship deal with Netball Australia [...]

By |March 21st, 2017|Apple marketing, Hort Innovation, Marketing, Pear marketing|

Top pick of Pink Lady® brand campaigns

From Europe to Asia, there are some great examples of how companies who are licensed to use the Pink Lady® brand by APAL use it creatively to build marketing campaigns to add value to Pink Lady apples.    The Pink Lady Apple a Day category winning entry for 2016. The success of the Pink [...]

By |January 25th, 2017|Marketing, News|

Apple growers hopeful about ‘no added wax’ apples

Both Woolworths and Coles have decided to sell more apples with no added wax in 2017 in a move that the industry hopes will bring consumer attention back to apples as a healthy and tasty natural snack. APAL's position APAL is happy when retailers find new ways to excite consumers about apples and encourage [...]

By |December 29th, 2016|Marketing, News|

Marketing showcase: promoting new apple brands

Over the last couple of months, a number of emerging branded apples have launched onto the marketplace for the year. We take a look inside their marketing campaigns to show you what they have been up to.  Rockit Who manages the brand?   Lenswood Apples / Next Fruit Generation Australia Where is Rockit currently [...]

By |October 1st, 2016|Branding, Marketing|

Hort Innovation marketing update

Apple and Pear Marketing Manager at Hort Innovation, Lisa Troy, updates us on the marketing work to promote apple and pear consumption nationally. By Lisa Troy Facebook The contract to promote Aussie Apples and Australian Pears on Facebook recently came to an end, which provided the opportunity to re-evaluate the budget and to drive additional [...]

By |May 16th, 2016|Apple marketing, Hort Innovation, Marketing, Pear marketing|

New export development collateral

APAL has developed a suite of new export development collateral to showcase and promote Australian apples and pears for use by our exporters and international buyers. Under the banner ‘Picked for Perfection’ the material seeks to show Australian apples and pears as healthy, high-quality, fresh, and ‘clean and green’. The Australian Orchard seal ‘Grown for [...]

By |July 27th, 2015|Exporting, Marketing|