Branding

Innovation the family way at Montague

When Bill Montague planted Jonathan, Statesmen and Stewart Seedling apples in 1950 little could he have foreseen that almost 70 years later his one-man-band would have become a thriving operation marketing in excess of 58,000 tonnes of fruit a year and a byword for industry innovation and excellence. Like those first apple trees planted in [...]

By |June 1st, 2017|Branding, Profile, Varieties and rootstock, Victoria|

APAL named rightful owner of Pink Lady trade marks in Chile

Pink Lady America has lost its final bid to secure ownership of the Pink Lady™ trade marks in Chile, with APAL being named as the rightful owner. Following a comprehensive decision by the High Court of Australia, Pink Lady America’s application for leave to appeal to the High Court was dismissed on 5 April 2017.  This [...]

By |April 19th, 2017|Branding, News|

Pink Lady at Fruit Logistica

In February 2017, APAL and the international network of Pink Lady® licensees and brand stakeholders had another strong delegation at Fruit Logistica in Berlin, Germany. The Pink Lady® stand at Fruit Logistica 2017. APAL uses the event, beyond the exhibition itself, to enhance its position as global trademark and brand manager for Pink [...]

By |April 1st, 2017|Branding, Exporting, News|

Pink Lady America’s stay application dismissed

Following the successful appeal of APAL's case with Pink Lady America, the Court of Appeal has opposed Pink Lady America’s stay application, APAL's Commercial Division Manager Garry Langford explains what this means for Chilean exporters moving forward. In November 2016 Apple and Pear Australia Ltd (APAL) successfully appealed its case with Pink Lady America regarding the [...]

By |February 8th, 2017|Branding, News|

Pink Lady brand licensing in Chile

APAL has been successful in its appeal in a case between APAL and Pink Lady America regarding the supply of Chilean-grown apples traded under the brand name Pink Lady® to North America. Apple and Pear Australia Ltd (APAL) owns and manages the Pink Lady® brand in numerous territories worldwide and invests in the marketing [...]

By |November 24th, 2016|Branding, News|

Marketing showcase: promoting new apple brands

Over the last couple of months, a number of emerging branded apples have launched onto the marketplace for the year. We take a look inside their marketing campaigns to show you what they have been up to.  Rockit Who manages the brand?   Lenswood Apples / Next Fruit Generation Australia Where is Rockit currently [...]

By |October 1st, 2016|Branding, Marketing|

The Pink Lady global brand, driven locally

APAL’s Craig Chester introduces his work to develop the Pink Lady® brand globally that aims to improve the profitability of Pink Lady growers – including Australian growers and exporters. By developing the Pink Lady brand globally, APAL hopes to improve the value of Pink Lady apples for Australian growers. ‘What is the global [...]

By |September 28th, 2016|Branding|

New coordinator for APAL’s Pink Lady brand in South America

Andrés Alamos has been appointed as the South American Coordinator to develop APAL's Pink Lady® brand in the region. Andrés’ Alamos is the new South American Coordinator for the Pink Lady brand. His focus will be to leverage a higher value from the sale of Pink Lady apples in the region. In recent years, [...]

By |August 3rd, 2016|Branding, News|

Trade mark management

By Rebekah Jacobs In this article, APAL’s Trade Mark Attorney Rebekah Jacobs discusses the portfolio of varieties and trade marks APAL manages and outlines some opportunities for Australian growers to take advantage of them.   People worldwide make daily choices based on their preferences for certain brands. From buying a soft drink (Coca Cola vs [...]

By |July 27th, 2016|Branding|

Pink Lady® Development agency appointed for Middle East

Author: Craig Chester Head of Commercial and Brand Development, APAL 03 9329 3511 cchester@apal.org.au Following the success of Pink Lady® in South East Asia, Pink Lady Development and APAL have identified the Middle East as another key territory with significant growth potential as an export market for Pink Lady apples. Over a million tonnes of apples are consumed [...]

By |April 27th, 2016|Branding|