Sophie Clayton

About Sophie Clayton

Communications Manager Apple and Pear Australian Ltd
sclayton@apal.org.au
0478 029 040

Australian Fruitgrower – Feb/Mar 2017 – editiorial

After three years as Communications Manager, Sophie Clayton is moving on from her role at APAL. What a way to start the year with a report coming in from Fresh Intelligence that our apple exports are at a ten-year high. While pears are matching last year’s performance with significant growth in Indonesia. [...]

By |January 30th, 2017|APAL|

Australian Fruitgrower – Dec 2016/Jan 2017 – editiorial

On the day content was being finalised for this magazine, the bill to support a 15 per cent backpacker tax was passed in Parliament. This is no doubt a great relief to many growers to finally know that the valued working holiday makers who pick our industry’s fruit will not have to pay the excessive [...]

By |December 7th, 2016|APAL|

Exploring investment options for the apple industry

Nuffield scholar and NSW apple and cherry grower Fiona Hall recently presented her preliminary report on investment in the apple industry at Nuffield’s 2016 National Conference. Fiona’s original course of study was to focus on farm gate returns, but throughout the course of her scholarship she refocused it on investment in the apple industry. Her [...]

By |October 7th, 2016|Education, News|

Marketing showcase: promoting new apple brands

Over the last couple of months, a number of emerging branded apples have launched onto the marketplace for the year. We take a look inside their marketing campaigns to show you what they have been up to.  Rockit Who manages the brand?   Lenswood Apples / Next Fruit Generation Australia Where is Rockit currently [...]

By |October 1st, 2016|Branding, Marketing|

Australian Fruitgrower – Oct/Nov 2016 – editiorial

Spring is here and the season is underway already. At the recent round of Future Orchards® walks the focus was on chemical thinning – very timely as trees start to flower and set fruit. At the Tasmanian walk we were lucky enough to get an additional orchard demonstration from Dr Sally Bound on an alternative [...]

By |September 28th, 2016|APAL|

Australian Fruitgrower – Aug/Sep 2016 – editiorial

While it seems a long time ago now that they were announced at the Gala dinner of the 2016 National Horticulture Convention, I would like to take the opportunity to formally congratulate all the winner of APAL’s 2016 National Awards for Excellence. Once again it was a delight to see the depth of talent in [...]

By |August 1st, 2016|APAL|

Robot-ready 2D orchards

Mark Trzaskoma, the Production Manager at Battunga Orchards, Victoria, is APAL’s 2016 Grower of the Year and has been transforming the orchard’s blocks in the aim to make them all two dimensional and robot-ready.    Mark has been working at Battunga Orchards for 12 years and received the 2016 Grower of the Year award for [...]

Editorial – Australian Fruitgrower (Jun/Jul 2016)

Harvesting will likely be over for everyone by the time you read this and we have a good wrap-up from all the states on local production in our regular State Roundup. Now we have to sell the fruit at a good price. Hort Innovation updates us on marketing so that you can see what plans [...]

By |June 10th, 2016|APAL|

Growing Kalei apples

The new Kalei apple, bred by Queensland government researchers and now being commercialised by APAL, was the centre of discussions at a recent field day. Principal Horticulturalist with Queensland’s Department of Agriculture and Fisheries (DAF), Simon Middleton, and IP Manager at APAL, Garry Langford, shared their knowledge and insights about the new variety. On Monday [...]

By |May 23rd, 2016|Queensland, Varieties and rootstock|

APFIP’s work lifts orchard performance

APFIP Final Report (2011-16) For nearly 20 years the Australian Pome Fruit Improvement Program (APFIP) has been working to increase productivity across the apple and pear industry by getting better quality varieties to growers faster. As the current project looks to wrap up and move to its next stage, we get an update on [...]

By |April 8th, 2016|APFIP, Varieties and rootstock|