Lisa Troy

About Lisa Troy

Marketing Manager, Horticulture Innovation Australia Ltd
Lisa.Troy@horticulture.com.au
02 8295 2336

Apple and pear marketing update – 2017 season start

With the start of the new season, there has been a spike in marketing activity from Hort Innovation with the commencement of their 2017 apple and pear marketing campaigns. Have you seen the new television commercial? Watch it now! Aussie Apples netball sponsorship Hort Innovation has signed a ground-breaking three-year sponsorship deal with Netball Australia [...]

By |March 21st, 2017|Apple marketing, Hort Innovation, Marketing, Pear marketing|

Share your customer news on facebook

In response to industry requests to share posts on the Aussie Apples and Australian Pears facebook pages, Horticulture Innovation Australia have worked with Ikon Communications, the agency that manages those pages, to develop a process to do this. Industry members who would like their posts to appear on the facebook pages, may send their requests through [...]

By |November 15th, 2016|Apple marketing, News, Pear marketing|

Changed apple and pear marketing

The Apple and Pear Strategic Investment Advisory Panel have agreed that there will be limited new marketing this year with a focus on a bigger, more strategic campaign in 2017. Hort Innovation held its first Apple and Pear Strategic Investment Advisory Panel (SIAP) meeting on 16 May 2016, in Melbourne, which was led by Mark [...]

By |June 21st, 2016|Apple marketing, Hort Innovation, Pear marketing|

Hort Innovation marketing update

Apple and Pear Marketing Manager at Hort Innovation, Lisa Troy, updates us on the marketing work to promote apple and pear consumption nationally. By Lisa Troy Facebook The contract to promote Aussie Apples and Australian Pears on Facebook recently came to an end, which provided the opportunity to re-evaluate the budget and to drive additional [...]

By |May 16th, 2016|Apple marketing, Hort Innovation, Marketing, Pear marketing|