Craig Chester

About Craig Chester

Head of Commercial and Brand Development, Apple and Pear Australia
03 9329 3511

Pink Lady at Fruit Logistica

In February 2017, APAL and the international network of Pink Lady® licensees and brand stakeholders had another strong delegation at Fruit Logistica in Berlin, Germany. The Pink Lady® stand at Fruit Logistica 2017. APAL uses the event, beyond the exhibition itself, to enhance its position as global trademark and brand manager for Pink [...]

By |April 1st, 2017|Branding, Exporting, News|

Top pick of Pink Lady® brand campaigns

From Europe to Asia, there are some great examples of how companies who are licensed to use the Pink Lady® brand by APAL use it creatively to build marketing campaigns to add value to Pink Lady apples.    The Pink Lady Apple a Day category winning entry for 2016. The success of the Pink [...]

By |January 25th, 2017|Marketing, News|

The Pink Lady global brand, driven locally

APAL’s Craig Chester introduces his work to develop the Pink Lady® brand globally that aims to improve the profitability of Pink Lady growers – including Australian growers and exporters. By developing the Pink Lady brand globally, APAL hopes to improve the value of Pink Lady apples for Australian growers. ‘What is the global [...]

By |September 28th, 2016|Branding|