Craig Chester

About Craig Chester

Head of Commercial and Brand Development, Apple and Pear Australia
cchester@apal.org.au
03 9329 3511

Pink Lady at Fruit Logistica

In February 2017, APAL and the international network of Pink Lady® licensees and brand stakeholders had another strong delegation at Fruit Logistica in Berlin, Germany. The Pink Lady® stand at Fruit Logistica 2017. APAL uses the event, beyond the exhibition itself, to enhance its position as global trademark and brand manager for Pink [...]

By |April 1st, 2017|Branding, Exporting, News|

Top pick of Pink Lady® brand campaigns

From Europe to Asia, there are some great examples of how companies who are licensed to use the Pink Lady® brand by APAL use it creatively to build marketing campaigns to add value to Pink Lady apples.    The Pink Lady Apple a Day category winning entry for 2016. The success of the Pink [...]

By |January 25th, 2017|Marketing, News|

The Pink Lady global brand, driven locally

APAL’s Craig Chester introduces his work to develop the Pink Lady® brand globally that aims to improve the profitability of Pink Lady growers – including Australian growers and exporters. By developing the Pink Lady brand globally, APAL hopes to improve the value of Pink Lady apples for Australian growers. ‘What is the global [...]

By |September 28th, 2016|Branding|